Name and Discuss Three Qualitative Forecasting Methods

question 19

Essay

Name and discuss three qualitative forecasting methods.

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Definitions:

Competitor Analysis

The process of evaluating competitors' strategies, strengths, weaknesses, and market positions to identify opportunities and threats in the marketplace.

SBU Portfolio

Stands for Strategic Business Unit Portfolio, describing the mix of business units within a corporation, each with its strategic direction.

Cash Flow

The total amount of money being transferred into and out of a business, affecting its liquidity, and its ability to fund operations and growth.

Sales Force Meetings

Gatherings of sales team members to discuss strategies, goals, performances, and challenges, often used for training, motivation, and sharing information.