Identify Two Innovations in Aerospace Technology Used in Boeing's 787

question 78

Essay

Identify two innovations in aerospace technology used in Boeing's 787 Dreamliner.

Differentiate between trading up and trading down strategies in product repositioning.

Identify and describe various shapes of product life cycles.

Explain the criteria for selecting a good brand name and give examples.

Describe the four branding strategies used by product and brand managers.

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Definitions:

Chemical Energy

Energy associated with the interaction of atoms in a molecule.

Mechanical Energy

A type of kinetic energy associated with the position, or motion (such as walking or running), of an object.

Entropy

A measure of disorder or randomness in a system, often associated with the second law of thermodynamics regarding energy dispersal.

Substantial Energy

A significant amount of power or force, often required for performing demanding physical or chemical processes.