Nike Is the World's Largest Athletic Brand

question 44

Essay

Nike is the world's largest athletic brand. Its innovative and broad product line helps drive sales; however, a large majority of those sales are in the footwear business. Most of Nike's goods are produced overseas in low-cost factories and then imported to the final market. Nike currently has many of the top U.S. athletes under contract (Michael Jordan, Tiger Woods, Dwyane Wade) but international sales are still small in emerging markets. However, many competitors have attempted to copy Nike's business model (high-value branded products manufactured at low-cost), including Adidas and Reebok, while many retailers have attempted to pass on the low-cost pressure of retail consumers. Perform a SWOT analysis for Nike.

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Definitions:

Racial Inequality

A disparity in opportunities, rights, and treatment experienced by individuals based solely on their race or ethnicity.

Theories

Systematically organized principles or explanations that have been accepted to explain certain phenomena or behaviors.

Patterns

Recurring characteristics or events that are observable in data, nature, or behaviors.

Probability Sampling

A sampling technique in which every member of the population has a known and non-zero chance of being selected.