Starbucks Is One of the Best Known Coffeehouse Chains in the World

question 3

Essay

Starbucks is one of the best known coffeehouse chains in the world. Each store sells a variety of innovative products to complement the array of coffee choices available. However, 75% of current stores are located in the United States and the expensive nature of the coffee leaves Starbucks vulnerable to changes in consumer spending behaviour (such as recessions). Recently Starbucks has begun initiatives to sell its specialty coffee beans for home use, presenting a chance for a large increase in revenue and diversification. However, Starbucks faces fierce competition seeking a piece of its lucrative market share and the threat of consumer behaviour changes, given its reputation rides on a singular product. Perform a SWOT analysis for Starbucks.

---

Definitions:

Thalamus

A brain structure that acts as a relay station for sensory and motor signal inputs to the cerebral cortex, except for the sense of smell.

Limbic System

A complex system of nerves and networks in the brain, involved in emotions such as fear and pleasure, as well as instincts and mood.

Sensory Axons

Nerve fibers that transmit sensory information from the sensory receptors to the spinal cord and brain.

Central Nervous System

The part of the nervous system comprising the brain and spinal cord, responsible for processing and transmitting information.