Experience Differentiation

question 90

Multiple Choice

Experience differentiation

• A) isolates the consumer from the delivery of a service.
• B) is an extension of product differentiation in the service sector.
• C) uses only the consumer's senses of vision and sound.
• D) keeps consumers from becoming active participants in the service.
• E) is the same as product differentiation, but applied in the service sector.

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Definitions:

Homogeneous Products

Refers to goods that are identical in quality and features, making them perfect substitutes for each other in the eyes of consumers.

Decision Variable

A variable that represents choices available to the decision-maker in problem-solving or optimization scenarios.

Barriers

Obstacles that prevent entry into a market or impede growth and can be economic, regulatory, technological, or cultural.

Product Differentiate

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.