How Does Aggregate Planning in Services Differ from Aggregate Planning

question 22

Essay

How does aggregate planning in services differ from aggregate planning in manufacturing?

Recognize various internet-enabled technologies and their roles in marketing communication.

Identify and explain the benefits of customization in online environments.

Understand the types of communication capabilities enabled by internet technologies.

Grasp the concept of choice and control in online shopping and the factors influencing consumer decisions.

---

Definitions:

Abstraction

Is the ability to create general concepts that meaningfully organize sensory experience.

Communication

The process of transferring information, ideas, and feelings from one entity or group to another through the use of mutually understood signs, symbols, and language.

High Culture

Is enjoyed mainly by upper classes.

Popular Culture

Is enjoyed by all classes.