A Professional Services Firm Is Investigating Yield Management as a Means

question 75

Essay

A professional services firm is investigating yield management as a means of taking advantage of unused capacity. Analysts for this firm estimate a demand curve for the firm's service, which is sold by the hour. Points on this demand curve include 9000 hours at the current rate of $60 per hour, 9500 hours at $55, 10,000 hours at $50, and 10,500 hours at $45. Based on this demand curve, what price point would be best for the firm, if its objective is maximum revenue?

---

Definitions:

UPA

Uniform Partnership Act, which is legislation adopted by some states in the USA to govern partnerships.

Limited Liability

A legal status where an individual's financial risk is restricted to a fixed amount, typically the value of their investment in a company, protecting personal assets from business debts.

Corporation

A legal entity recognized by law as separate from its owners, with its own rights, responsibilities, and liabilities.

Unlimited Liability

A legal structure in which business owners are personally responsible for all of the company's debts.