Examlex
Which of the following is not one of the four main types of inventory?
Brand Loyalty
The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.
High Involvement
Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.
Product Decision
Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.
Hierarchy of Effects
is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.
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