The "Bullwhip" Effect

question 140

Multiple Choice

The "bullwhip" effect

• A) occurs as orders are relayed from retailers to wholesalers
• B) results in increasing fluctuations at each step of the sequence
• C) increases the costs associated with inventory in the supply chain
• D) occurs because of distortions in information in the supply chain
• E) all of the above

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Definitions:

Customer Relationship Management

A strategy and software approach for managing and analyzing interactions with current and potential customers to improve business relationships.

Value Chain Management

The strategic analysis and optimization of activities involved in the creation, production, and delivery of goods and services.

Information Technology

The use of computers, software, networks, and other electronic devices to store, process, and exchange data and information.

Competitive Advantage

A setting or circumstance that grants a company a beneficial or preeminent status in comparison with its competitor firms.