The Manager of Firm X Watches the Manager of a Competing

question 62

Multiple Choice

The manager of Firm X watches the manager of a competing firm (Firm Y) successfully pursue some vertical integration up the supply chain; Firm A's manager immediately begins acquiring companies in its supply chain. At first glance, the manager's motives appear to be:

• A)​Synergistic.
• B)​Risk reducers.
• C) ​Hubris.
• D) ​Self-interest.

Distinguish between positive and negative reinforcement, and positive and negative punishment.

Recognize the practical applications of behavior modification and operant conditioning.

Identify various reinforcement schedules and their effects on behavior.

Explain the concept of shaping behavior through successive approximations.