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You are the CEO of International Widget and you are contemplating expanding into Lower Slobovia. You have the resources needed to start from scratch in that country but it would be possible to acquire the company that dominates the Lower Slobovian Widget industry. Which do you think would be best: start from scratch or an acquisition?
Investment
The allocation of resources, such as capital or time, in expectation of generating a profit or income.
Industry Life Cycle
Stages through which firms typically pass as they mature.
Market Penetration
A measure of the extent of sales or adoption of a product or service compared to the total theoretical market for that product or service.
Rapid Growth
A phase in which a company or economy experiences significantly faster-than-average increases in revenue or expansion.
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