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High entry barriers are a main factor in the decision to avoid diversification.
Social Media Networks
Online platforms that enable users to create, share content, and participate in social networking, facilitating communication and interaction among individuals or groups.
Multichannel Marketing
A marketing strategy that uses multiple channels, such as online, in-store, and mobile, to interact with and sell to consumers.
Customer Journey Map
A visual representation that tracks the different stages a customer goes through when interacting with a product or service.
Community Site
An online platform where individuals with shared interests or goals can gather to communicate and collaborate.
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