Describe How a Firm Goes from a Single Product to Conglomeration

question 20

Essay

Describe how a firm goes from a single product to conglomeration and what the primary issues on that journey might be.

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Definitions:

Projective Techniques

Psychological assessment tools that use ambiguous stimuli to elicit responses that reveal aspects of an individual's personality.

Reinforcers

Stimuli that increase the likelihood of a behavior being repeated by providing a consequence that is desirable to the individual.

Human Behavior

encompasses the wide range of behaviors exhibited by humans and is influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and genetics.

Extinction

In behavior psychology, the process where a conditioned response decreases in frequency and eventually disappears when the reinforcement is withdrawn.