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A local firm finds it cannot compete head-to-head against a MNE in its market, so it decides the best strategy to use in this situation is the:
Tokonoma
A shallow alcove in a Japanese room, which is used for decoration, such as a painting or stylized flower arrangement.
Alcove
A recessed section of a room or garden, often used for seating or display of items.
Nezumi
Japanese, “mouse-gray” (ceramics).
Engawa
A traditional Japanese architectural feature that serves as an intermediary space or veranda between the indoors and the outdoors.
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