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Bargaining can take place through signals and actions.
Routine Problem Solving
A consumer decision-making process used for purchasing frequently bought, low-cost items that requires minimal search and decision effort.
Stimulus Discrimination
The ability of an individual to differentiate between similar stimuli and respond to them differently.
Selective Retention
The psychological process by which individuals remember information that is consistent with their beliefs and attitudes while forgetting or ignoring contradictory information.
Routine Problem Solving
The use of simple, habitual decision-making strategies in buying situations that are familiar and not considered to be of high importance.
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