The Liability of Foreignness Sometimes Has a Positive Effect on Customers

question 32

Multiple Choice

The liability of foreignness sometimes has a positive effect on customers' perception and their desire for products from a certain country. This concept is known as:

• A)​Strategic hedging.
• B)​Country-of-origin effect.
• C) ​OLI advantage.
• D) ​Co-marketing.

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Definitions:

Hypothesis Testing

A method in scientific research where an hypothesis is proposed and then tested through experimentation or observation to determine its validity.

Applied Research

A type of research intended to solve practical problems by applying scientific principles and theories.

Accuracy

The degree to which the result of a measurement, calculation, or specification conforms to the correct value or a standard.

Testimony

In the context of evidence, testimony refers to the statement or declaration of a witness under oath or affirmation, usually in a court of law.