Which Normally Provides the Most Control Over Technology and Brand

question 57

Multiple Choice

Which normally provides the most control over technology and brand?

• A)Direct investment.
• B)Licensing.
• C) Franchising.
• D) There is no difference in any of the above.

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Definitions:

Trade Credit

Credit extended by suppliers for the purchase of their goods and services.

Line of Credit

An arrangement by which a bank agrees to lend a specified amount of money to an organization upon request.