Examlex
Intangible assets include the technological resources a company has that no other company can claim.
Expertise
Specialized knowledge or skill obtained from extensive experience or training in a particular field.
Fear-based
Motivated or driven by fear, often leading to behaviors aimed at avoiding, minimizing, or surviving perceived threats.
Public Health Messages
Communications designed to inform and influence individual behaviors and attitudes towards a healthier community, often focusing on disease prevention and health promotion.
Sleeper Effect
A delayed impact of a message that occurs when an initially discounted message becomes effective, as we forget its source or its context.
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