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If Company A and Company B both have valuable assets that are identical, the text indicates that in order for A to gain a competitive advantage over B, A must:
Guidelines for Ethics
Established principles that dictate appropriate behavior and actions within a specific context or profession.
Leon Wieseltier
An American writer, critic, and magazine editor, known for his works on society, culture, and political commentary.
Core Values
Fundamental beliefs or principles that guide an organization's internal conduct as well as its relationship with the external world.
Value System
The organization of one’s beliefs about preferred ways of behaving and desired end-states.
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