The Industry-Based View Recommends

question 72

Multiple Choice

The industry-based view recommends:

• A)Backward integration as a way to defend against the power of suppliers.
• B)Backward integration as a way to defend against the power of buyers.
• C) Forward integration as a way to defend against the power of suppliers.
• D) Backward or forward integration as a way to defend against the power of suppliers and buyers.

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Definitions:

Syndicated Sources

Third-party companies or platforms that collect and distribute content or data for reuse by multiple clients, often in market research or media.

Branded Content

Branded content is material, such as articles, videos, or podcasts, that is created and sponsored by a brand, aiming to entertain, inform, and engage audiences while promoting brand values.

Strategic

Relating to the identification of long-term or overall aims and interests and the means of achieving them.

Earned Media

Publicity gained through promotional efforts other than paid advertising, including word-of-mouth, social media mentions, and media coverage.