Which Is Generally NOT True of Differentiation

question 35

Multiple Choice

Which is generally NOT true of differentiation?

• A)Inability to pass on suppliers' price increases to buyers.
• B)Relentless efforts of competitors to duplicate differentiation.
• C) Key areas of application include research and development, marketing/sales and after-sale services.
• D) It is a challenge to identify attributes that are valued by customers in each market segment.

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