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The Japanese use a formal system of interlocking business groups and relationships, known as guanxi, in determining business strategies.
Likert-type Question
A survey question format that uses a 5 or 7-point scale for respondents to express agreement or disagreement with a statement.
Semantic Differential Question
A type of survey question that features a scale and is used to gather information on the connotative meaning of objects, events, or concepts.
Longitudinal Studies
Studies that track people’s changes in knowledge, attitude, or behavior over time.
Filter Question
A question used in surveys to determine which subsequent questions a respondent should be directed to based on their answers.
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