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Describe how strategy is not "a rulebook" but rather a theory. What advantages does "strategy as theory" have?
Competitive Environment
The dynamic external system in which businesses compete for resources, customers, and market dominance.
Strategic Planning
The process of defining an organization's strategy, direction, and making decisions on allocating its resources to pursue this strategy, including capital and people.
Planning Horizon
The future time period over which an organization or individual plans, makes decisions, and forecasts outcomes.
Planned Activity
Planned activity refers to tasks or operations that are deliberately organized and scheduled in advance, aiming to achieve specific goals or outcomes.
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