Multinational Enterprises (MNEs) Are Firms That

question 84

Multiple Choice

Multinational enterprises (MNEs) are firms that:

• A)Engage in foreign direct investment (FDI).
• B)Delegate control of value-adding activities in other countries.
• C) Standardize strategies across all business units.
• D) None of the above.

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Definitions:

Problem Recognition

The stage of the buying process in which consumers recognize a gap between their current situation and a desired end-state.

Buying Process

The series of steps a consumer undergoes, from recognizing a need to purchasing a product or service.

Information Search

The process of seeking out data and insights relevant to a specific question or decision, often a step in consumer behavior before making a purchase.

Evaluative Criteria

Standards or benchmarks customers use to judge the features or benefits of different products or services before making a decision.