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Your firm has sought to be a responsible part of the community and has sought out ways to implement CSR within your capabilities. However, a news organization that has been trying to boost its ratings has done a series on your organization that suggests that your product is harming consumers and the community's environment. You believe the reports are totally false but protests have recently been directed toward your facilities and a politician who seeking an issue has been loudly condemning your organization? Some of your shareholders are suggesting that the company takes its losses on the product by discontinuing it rather than risk further damage to the company and its reputation. What should you do?
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