Suppose You Are the Leader of a Nation That Currently

question 44

Essay

Suppose you are the leader of a nation that currently has few capabilities other than a well-educated populace that could contribute to economic growth. However, you think you have a bright idea. You are going to encourage MNEs from around the world to locate their headquarters in your country. What might attract them and how might that pay off if you are successful?

Describe the factors involved in choosing an ethical course of action after brainstorming and evaluating alternatives.

Differentiate firms that practice corporate social responsibility from those that practice conscious marketing.

Explain the strategic marketing planning process and the integration of ethical considerations.

Describe specific CSR efforts by companies to mitigate criticism and support social responsibility.