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A Researcher Studying the Attitudes of College Students on Social

question 29

Multiple Choice

A researcher studying the attitudes of college students on social norms posts a survey on her webpage. After receiving 150 responses she closes the survey and analyzes the results by comparing the results against those of a survey conducted in the campus library. What error has the researcher likely committed?


Definitions:

Marketing Communications

The various methods and channels used by a company to communicate with its target audience and market its products.

Receiver

The person who reads, hears, or sees and processes the information contained in the message or advertisement.

Action

In the context of goals or objectives, it refers to the process of taking concrete steps or measures towards achieving a specific result or outcome.

Marketing Communication

The process of using various channels and messages to communicate with a market, including advertising, sales promotion, and public relations.

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