______ Variables Are Measured with More Precision Than ______ Variables

question 15

Multiple Choice

______ variables are measured with more precision than ______ variables.

• A) Ordinal; nominal
• B) Nominal; ordinal
• C) Interval; ratio
• D) Ratio; interval

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Definitions:

Cross-Tabulation

Cross-tabulation is a statistical tool used to analyze the relationship between two or more categorical variables by creating a table that displays the frequency distribution.

Market Segments

A group of individuals or organizations within a market that share one or more characteristics, making them identifiable as a distinct component of the market for marketing purposes.

Market-Product Grid

A framework used to identify and evaluate potential market segments by product offerings.

Potential Marketing Actions

Possible strategies and activities that companies can employ to promote their products or services, enhance brand awareness, and engage with customers.