A Researcher Uses His Judgment to Determine Whether Support for Welfare

question 18

Multiple Choice

A researcher uses his judgment to determine whether support for welfare spending measures economic liberalism. This is an example of ______.

• A) concept validity
• B) construct validity
• C) face validity
• D) political validity

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Definitions:

Behavioral Segmentation

The division of a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.

Retail Store

A business establishment that sells goods to consumers, typically in small quantities for personal use.

Usage Rate

The quantity consumed or patronage (store visits) during a specific period. Frequency marketing focuses on usage rate.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or loyalty.