A Warranty That Is Created When a Seller or Lessor

question 94

Multiple Choice

A warranty that is created when a seller or lessor makes an affirmation that the goods he or she is selling or leasing meet certain standards of quality,description,performance,or condition is known as a(n) ________.

• A) implied warranty
• B) warranty of title
• C) warranty disclaimer
• D) express warranty

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Definitions:

Noise

Unwanted or disruptive sound, but in communication, it refers to any external interference that affects the clarity or accuracy of the message transmission.

IMC Process

Stands for Integrated Marketing Communications Process, which coordinates and integrates all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers.

Competing Messages

The existence of multiple messages vying for the attention of the same audience, often leading to noise or confusion in communication efforts.

Consumer Attention

The focus given by consumers to marketing messages and products, crucial for successful advertising.