Examlex
Transfer and presentment warranties shift the risk of loss to the party who was in the best position to prevent the loss.
Complex Process
Describes a procedure or operation that is intricate, involving multiple steps, components, or layers.
Prospect's Five Mental Steps
The chronological thought process a potential buyer goes through: awareness, interest, evaluation, trial, and adoption.
Ignorance
The state of being unaware, uninformed, or lacking knowledge about something.
Customer Profile
Detailed information and characteristics about a business's target consumers to better understand and serve them.
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