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John Was Excited About Taking a Course in Psychology but Was

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John was excited about taking a course in Psychology but was late for the first day of class because he had a flat tire. The teacher noticed the disruption in the class when he walked in and thought he was arrogant to do so. Because of this event, the teacher started treating John poorly. After a couple of weeks John was telling his friends how much he disliked the course and the instructor. This sequence of events is best explained by:


Definitions:

Deprivation

A state of lacking or doing without something considered to be a necessity, often associated with poverty or lack of access to basic resources.

Marketplace

A physical or virtual venue where buyers and sellers come together to exchange goods and services.

Loyalty Program

A marketing strategy that rewards, and therefore encourages, loyal buying behavior, which is beneficial to the business.

Relationship Marketing

A strategic approach to marketing that focuses on building long-term relationships with customers through customer satisfaction and engagement rather than just focusing on individual transactions.

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