Examlex
One approach to pollution control is incentive-based regulation. In this tactic:
1) industries adopting specific pollution control methods recommended by the government are rewarded.
2) industries are encouraged to emit an amount of pollution that is economically most desirable for that company.
3) green taxes are levied on industries that represent an emission charge on polluters.
4) pollution control laws establish emission targets and industries are provided enticements to reduce emissions.
Cause-related Marketing
A marketing strategy where businesses partner with causes or nonprofit organizations to promote a social issue or cause as part of their marketing efforts and to benefit mutually.
Strategic Philanthropy
Strategic philanthropy is a form of corporate social responsibility where companies align charitable activities with their business goals, often to achieve both social and business benefits.
Social Enterprise
An organization that applies commercial strategies to maximize improvements in social, environmental, and financial well-being.
Market Orientation
A business approach focused on identifying and meeting the needs and wants of customers through product development and marketing.
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