To Test a Hypothesis About a Given Variable, Experimental and Control

question 5

Multiple Choice

To test a hypothesis about a given variable, experimental and control groups are tested in parallel. Which of the following best explains the dual experiments?

• A) In the experimental group, a chosen variable is altered in a known way. In the control group, that chosen variable is not altered so a comparison can be made.
• B) In the control group, a chosen variable is altered in a known way. In the experimental group that chosen variable is not altered so a comparison can be made.
• C) In the experimental group, a chosen variable plus all other variables are altered. In the control group, the chosen variable is altered however all other variables are held constant.
• D) In the experimental and control groups two different variables are altered.
• E) Experimental and control group experiments are identical and run in parallel to get repeatable results.

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Definitions:

AIDA Model

A marketing framework that outlines the process of attracting and engaging customers through four stages: Attention, Interest, Desire, and Action.

Audience

The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.

Attention

The act of focusing cognitive resources on a particular stimulus or task.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the recipient, often used in marketing, advertising, and political campaigns.