Examlex
A sole proprietor is required to use the same reporting period for both business and individual tax information.
Persuasive Communications
Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.
Message Content
Message content refers to the actual information, ideas, or themes conveyed in a communication act, regardless of the medium used.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Communicator Characteristic
Attributes of a person who is conveying a message that affect how the message is received, such as credibility, attractiveness, and expertise.
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