Comparing 1970 Data with 2014 Data, the Census Bureau Identified

question 60

Multiple Choice

Comparing 1970 data with 2014 data, the Census Bureau identified a noticeable decline in the number of married- couple households with their own children living with them. In 1970, 73 percent of children lived in such households. In 2014, that figure was ______________.

• A) 15 percent
• B) 34 percent
• C) 46 percent
• D) 60 percent

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Definitions:

Recognition Test

A performance metric that involves showing consumers an advertisement and asking if they recognize it.

Percentage-Of-Sales

A method used to create a marketing or advertising budget based on a fixed percentage of a company's sales revenue.

Budgeting Method

A systematic approach to managing finances by allocating funds based on estimated expenses and revenues.

Sales Decline

A stage in the product life cycle where sales and profits begin to decrease due to market saturation, competition, or changes in consumer preferences.