Examlex
What is the term used by sociologists to describe individuals' awareness that they share commonalities with certain others?
Central Route Persuasion
A method of persuasion that employs direct, relevant arguments that require thoughtful consideration by the recipient.
Negative Attitudes
Negative attitudes are unfavorable evaluations or feelings towards individuals, groups, or concepts, often leading to adverse behaviors or perceptions.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than the quality of the argument, leading to temporary attitude change.
Central Route Persuasion
A method of persuasion that involves deep, thoughtful consideration of the arguments presented, leading to lasting attitude change.
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