After Estimating a Logit Model for the Likelihood of a Website

question 12

Multiple Choice

After estimating a logit model for the likelihood of a website visitor clicking through conditional on if the visit occurred on a weekday or not, you get the following results: ClickThrough_i = -1.2(0.4) + 0.8(0.2) WeekDay_i, where standard errors are reported in parenthesis. What would be the calculation that yields the marginal effect of a visit moving from a weekend to a weekday on click-throughs?

• A) -1.2 + 0.8 = -0.4
• B) 0.8
• C) \(\frac { 1 } { 1 + e ^ { - 1.2 + 0.8 } }\)
• D) \[\frac { 1 } { 1 + e ^ { - 1.2 + 0.8 } }\] - \[\frac { 1 } { 1 + e ^ { - 1.2 } }\]

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Definitions:

Content Curation Site

A website that gathers and presents digital content on a specific subject from various sources for its audience.

Audience's Needs

The requirements or expectations of the intended recipients of a message or product, crucial for effective communication and satisfaction.

Corporate Voice

The collective style, tone, and language used by a company in its communications, reflecting its brand identity.

Communities of Practice

Collectives of people bonded over a shared enthusiasm or goal, improving in their endeavors through consistent engagement.