If a Franchisor Makes Sales or Earnings Projections Based on Hypothetical

question 12

Multiple Choice

If a franchisor makes sales or earnings projections based on hypothetical examples, the franchisor must ________.

• A) display a cautionary statement that warns against misuse of the franchisor's intellectual properties
• B) disclose the assumptions underlying the estimates
• C) register the disclosure document with the FTC prior to its use
• D) state that all data disclosed is only hypothetical and that actual data will be made available at the earliest

Understand the concept of conversation marketing and its role in promoting messages on social media.

Learn how to craft truthful and nondeceptive marketing and sales messages.

Understand the importance of not making unfulfillable promises in marketing and sales messages.

Learn the guidelines for effectively adapting marketing and sales messages for social media platforms.

---

Definitions:

Socially Justified

Actions or policies deemed acceptable based on prevailing social norms, ethics, or values within a community or society.

Model Characteristics

Traits or attributes of a model that are deemed to influence the effectiveness of observational learning.

Status and Prestige

Social positions within a community that are highly valued and respected, often associated with particular roles or accomplishments.

Similarity

The state of being alike or sharing common features, often used in psychology to describe how people are drawn to others with similar traits or experiences.