Using the Following Question in a Survey to Elicit the Effectiveness

question 16

Multiple Choice

Using the following question in a survey to elicit the effectiveness of an advertising campaign would suffer from what sort of bias: "Was the primary reason for your purchase of this product the advertising campaign?"

• A) Selection bias
• B) Confirmation bias
• C) Availability bias
• D) Statistical bias

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Definitions:

Phobia of Closed Spaces

A phobia of closed spaces, commonly known as claustrophobia, is an anxiety disorder characterized by an irrational fear of being confined in small or enclosed spaces.

Cognitive Therapy

A form of psychotherapy that emphasizes the role of thinking in how we feel and in what we do, aimed at changing negative patterns of thought.

Major Depressive Disorder

A mental disorder characterized by a persistent and intense feeling of depression that affects how a person feels, thinks, and handles daily activities.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses through gradual exposure to the feared object or situation while practicing relaxation techniques.