Gauging Customer Discontent for an Airline by Looking for Patterns

question 33

Multiple Choice

Gauging customer discontent for an airline by looking for patterns between unfavorable mentions on Twitter (a potentially large dataset) and on-time traffic departures would likely be an example of what type of data analysis?

• A) Linear regression
• B) Data mining
• C) Outlier detection
• D) Scorecard

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Definitions:

Social Media

Platforms and technologies that enable users to create, share content, and participate in social networking on the internet.

Mainstream Press

Media organizations that are widely recognized and consumed by a large audience, often considered to have significant influence on public opinion.

Random Digit Dialing

A method used by researchers to select people for participation in telephone surveys by randomly generating telephone numbers.

National Samples

Are representative selections of individuals or entities drawn from a country's population, often used in surveys or research to make inferences about the general population.