Which of the Following Is a Myth on Scale Construction

question 3

Multiple Choice

Which of the following is a myth on scale construction?

• A) Items can be constructed only after an extensive literature review.
• B) Representative samples must be used whenever possible.
• C) Factor analysis alone provides sufficient evidence of a scale's validity.
• D) Structural elements of a scale vary across cultures.

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Definitions:

Computer-Mediated Communications

The exchange of messages between individuals or groups using digital platforms, including email, messaging apps, and social networks.

Propensity Models

Statistical models and algorithms used to predict the likelihood that individuals will exhibit certain behaviors or preferences.

Filtering Models

Algorithms or processes used to screen, categorize, and present information based on predefined criteria or user preferences.

Personalized Ads

Advertisements tailored to the preferences, interests, or past behavior of an individual viewer.