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At the end of the twentieth century,the fastest-growing immigrant groups in the United States were Latinos and
Segment
To divide a broad market into subsets of consumers or groups who share common needs, characteristics, or behaviors.
Grey Market
The trade of goods through distribution channels that are legal but unintended by the original manufacturer.
Surging
In a business context, refers to a rapid increase or spike in demand, activity, or numbers.
Age Cohort
A group of individuals who share a similar age and, typically, have similar experiences, attitudes, and lifestyles.
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