Including Opportunities for Self-Affirmation in Fear-Based Appeals Is ______

question 32

Multiple Choice

Including opportunities for self-affirmation in fear-based appeals is ______.

• A) counterproductive, because it makes people feel invulnerable to illness or injury
• B) counterproductive, because it encourages people to discount the main message
• C) unproductive, because they have no effect
• D) effective, because it makes people open to information they don't want to hear

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Definitions:

Promotional Activities

Promotional activities are marketing efforts designed to inform, persuade or remind target audiences about a product, service, or brand.

Decrease Retailer Prices

A reduction in the amount charged by retailers for goods or services, potentially to attract more customers or clear inventory.

Vertical Contracts

Agreements between firms at different levels in the supply chain, such as a manufacturer and a retailer.

Benefits

Advantages or payments provided typically by employers or government programs to support well-being, such as health insurance or pension.