Including Opportunities for Self-Affirmation in Fear-Based Appeals Is ______

question 32

Multiple Choice

Including opportunities for self-affirmation in fear-based appeals is ______.

• A) counterproductive, because it makes people feel invulnerable to illness or injury
• B) counterproductive, because it encourages people to discount the main message
• C) unproductive, because they have no effect
• D) effective, because it makes people open to information they don't want to hear

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Definitions:

Recall

The mental process of retrieving information from the past, often without the aid of explicit cues.

Events

Occurrences or happenings that are significant in some way to the environment or individuals.

Mood-congruent Memory

The tendency to recall experiences that are consistent with one's current mood.

State-dependent Memory

The phenomenon where information learned in a particular state of mind is more easily recalled when in that same state.