In One Study Described in the Text (Kalichman and Colleagues

question 11

Multiple Choice

In one study described in the text (Kalichman and colleagues, 1993) , targeting safe-sex messages through background music, choice of narrator, and culturally appropriate references resulted in an increase of about ______ percentage points in the proportion of Black women requesting condoms.

• A) 10
• B) 20
• C) 30
• D) 40

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Definitions:

Chips

Thin slices of vegetables, fruits, or other foods, fried or baked until crisp, often consumed as a snack.

Trade

The exchange of goods or services between entities or individuals.

Premack Principle

The Premack Principle is a psychological principle which suggests that more probable behaviors will reinforce less probable behaviors, meaning that if a person wants to perform a specific activity, they will perform a less desirable activity to get to it.

Decrease

A reduction in quantity, size, or intensity of an object or an action.