Fear-Based Appeals Are Sometimes Effective at Producing Health Behavior Change;

question 25

Essay

Fear-based appeals are sometimes effective at producing health behavior change; sometimes, however, they are ineffective. Suggest two ways to improve fear-based appeals, illustrating each with an example from an actual or hypothetical fear-based appeal.

---

Definitions:

Semantic Processing

The processing of the meaning of words, phrases, and sentences, contributing to the understanding of language.

Shallow Processing

Cognitive processing of stimuli at a basic level based on their superficial attributes rather than their deeper meaning.

Implicit Memory

Memory that facilitates the performance of tasks through the influence of prior experiences, all the while the individual remains unaware of these influences.

Episodic Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences.