Even If the Audience for a Certain Form of Mass

question 19

Multiple Choice

Even if the audience for a certain form of mass media is spread out over a wide geographic area and the members do not know one another, they will be somewhat distinctive in terms of

• A) age, gender, income, political party, formal schooling, and race and ethnicity.
• B) general interest.
• C) the size of the grouping.
• D) None of these answers is correct.

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Definitions:

Subjective Estimates

Personal evaluations or assessments based on individual experience, perception, or opinion, rather than objective data.

Situation Factors

External circumstances or conditions that can influence an individual's behavior or outcomes in a given context.

Field Theory

A psychological theory proposing that one's behavior is a function of an individual’s field of social influences.

Person-Object

Not a widely established term within psychological or educational literature, possibly referring to the interaction or relationship between a person and an object.