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Contemporary conflict theorists are concerned with the conflict between
Co-Branding
A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.
Consumer Value
The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing brands due to satisfaction, trust, or emotional connection.
Global Branding
The process of creating, developing, and maintaining a unique brand identity and image for a product or company across multiple countries.
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