_____ Is the Process of Conceiving an Opportunity to Offer

question 45

Short Answer

_____ is the process of conceiving an opportunity to offer new or improved goods or services,taking the initiative to pursue that opportunity,making plans,and mobilizing the resources necessary to convert that opportunity into reality.

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Definitions:

Marketing Strategy

A comprehensive plan formulated by an organization to achieve its marketing objectives and satisfy target market needs.

Product Development

The creation of new products or improvements to existing products, including design, manufacturing, and marketing considerations.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as product, price, place, and promotion.

Communication

The exchange of information, ideas, or feelings between individuals or groups through speaking, writing, or other methods.